The next time you're plotting out the "New Media" strategy for your business, remember the simple idea that people are unique in they way that they respond to Social Media platforms. 140 characters on Twitter may peak the interest of a select few who enjoy fast-paced news feeds, while Facebook stories will be the intrigue of a more relational demographic, interested in what their friends are doing or saying. Until the arrival of Pinterest, Social Media's new darling, the visual learners of the world wide web had been left to sort through pesky words and type to find the photos and videos that fuel their fire. Now, with millions of new 'pins' added each week, Pinterest has become a visual learner's paradise.

So what is Pinterest? 

"Pinterest is a place to organize and share online images that you find interesting or inspiring. Once uploaded or shared on Pinterest, these images become known as Pins, which the user can place on customized, themed Boards. You can create Boards for any topic imaginable, from cats to classic cars to cats driving classic cars. The possibilities are endless." @spacemonkeyx

Sounds easy, right?

Just find an image that intrigues you and pin it to your board.

So what's the point?

"Perhaps the best use of Pinterest is to paint a clearer picture of what you want than you could ever with words. What wedding planner hasn't heard something confusing from a bride like: "I'm picturing a kind of classic modernism"? If you have a board for wedding ideas, just send your planner that link. It will instantly tell exactly what you'd like." @markdubya

Think of your Pinterest boards as if they were actual 3D inspiration boards. What is it that is beautiful to you? What do you dream of having, seeing, doing, hearing, reading, wearing? What is that you want to remember and come back to? Pinterest is all the best about inspiration bulletin boards combined with all the best of social bookmarking. Let that premise guide you as you pin." @sortacrunchy

With the addition of Pinterest, you can add yet another string to your company's Social Media bow. In the past six months, visits to Pinterest grew by 4000% - with over 11 million hits in just one week. In October 2011, Pinterest actually beat out Facebook for website referrals. That's huge!

Engage a new group of followers and customers never before reached with captivating images and photos, 'sneak peeks' of new products prior to launch, or special in-house recipes from your chef - the possibilities are endless. 

For more info on using Pinterest for your business, check out this article:

http://thenextweb.com/socialmedia/2012/01/20/10-tips-to-get-the-most-out-of-pinterest-for-your-business/